Logo Process
To begin this Brand project I started with a word list to explore everything I could think of regarding tattoo parlors. I eventually landed on an oceanic theme and finalized a name after much research regarding the history and deep connection between tattoo culture and maritime life.
Then launching into thumbnails, I explored a variety of potential logo designs to move forward with. The core of this brand was to incorporate the long history that both tattooing and sailing has had in common.
After choosing a few good candidates I tried them out digitally, or sketched them up roughly and explored my typographic choices, nailing down the layout that struck a chord with a tattoo parlor whose roots were derived from the ocean, sailing, and the sea.
Once I found the lock up I was moving forward with I refined, and iterated upon it until I got it just right.
